Neon’s Marketing For New Movie Together Just Touched On The Coldplay Cheating Scandal, And OMG
Many thrilling upcoming horror film shall be taking part in this summer season, like The Dwelling starring Pete Davidson and Zach Cregger’s scary flick Weapons. However the one title that I’m most intrigued by is Neon’s new movie Together. The studio’s advertising has taken many surprising techniques teasing the physique horror movie about codependency, however the newest references the dishonest scandal that occurred at a Coldplay live performance, and OMG!
In case you beloved Dave Franco and Alison Brie within the vacation-from-hell horror film, The Rental, you ought to be very conscious of their return to the style with Together. The real-life married pair play a pair who transfer to the countryside just for a supernatural drive to actually merge them collectively. Neon determined to go together with an OMG advertising technique for the 2025 film launch by evaluating the summer season horror film to a current dishonest scandal that occurred at a Coldplay live performance. See if you could find the studio’s humor within the two comparisons:
TOGETHER.“The excellent date night time film.”In theaters 7.30. pic.twitter.com/dw3IQg7QFYJuly 17, 2025
As Together’s tagline is “It’s the right date night time film,” it appears to be like like Neon is taking part in on that with a screenshot from the scandal that not too long ago occurred on the Coldplay live performance. As you may see within the picture, a Kiss Cam on the live performance captured married Astronomer CEO Andy Byron wrapping his arms round his firm’s Chief Folks Officer, Kristin Cabot.
After being caught on digicam, Byron ducked to the bottom, and Cabot turned and hid her face. Coldplay’s frontman, Chris Martin then jokingly stated to the gang, “Both they’re having an affair or they’re very shy.” (Per Newsweek)
Based mostly on the trailer of Together, a married couple turns into bodily hooked up in probably the most literal sense. Neon could also be drawing similarities between the horror characters caught on one another to a screenshot of Andy Byron and Kristin Cabot, who have been additionally “collectively.” You’ve received to confess that’s a method to attract consideration to the hyped film that premiered at Sundance.
I’d be actually curious if Neon’s advertising technique will work for Together. In spite of everything, it wouldn’t be the primary time a viral publish introduced consideration to a brand new horror film. For instance, the primary Smile film’s memorable advertising marketing campaign had actors go to sporting occasions and different public appearances staring into broadcast cameras with a creepy grin. Its sequel additionally adopted swimsuit when a creepy smile was seen within the viewers throughout LL Cool J’s MTV VMA efficiency. If Together may bridge fantasy with actuality with its advertising technique, Neon may have a viral horror flick on its fingers.
What an OMG second it was for Neon to market their new film Together by relating it to the Coldplay live performance dishonest scandal. It is an eerie and humorous technique to tie two very totally different sorts of togetherness. And now that you simply’re sufficiently teased in regards to the Michael Shanks-directed characteristic, be sure that to observe his “excellent date night time film” in theaters on July 30.
